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Personas: Tailoring Your Voice and Your Content to Your Target Audience

Yazan: griffigr | 16 September 2010 | Comments Off
Categories: Marketing, Writing

A few years ago, I had the opportunity to attend a writing seminar hosted by author Junot Diaz. Although several topics were up for discussion that day, one of the most memorable segments pertained to a writer’s persona. Diaz’s message was simple: a writer’s style, voice and approach will vary depending on the intended audience.

The Quick and Dirty Guide to a Successful Website Deployment: Part 2 – Objectives and Strategies

Yazan: griffigr | 09 June 2010 | No Comments
Categories: Marketing

Simply put, objectives are WHAT you plan to achieve and strategies are HOW you’re going to do it.

The Quick and Dirty Guide to a Successful Website Deployment – Part 1: Research

Yazan: griffigr | 05 June 2010 | 1 Comment
Categories: Software

So, you’ve been charged with the responsibility of giving your company website a facelift. Your logo looks as though it was designed by a six year-old, the overall design screams, “1998,” and the blinking text effects are starting to cause problems with your epileptic readers. Let’s be honest. You’ve got a lot of work ahead [...]