• Home
• dp
• dp’s Social Graph
• RSS

Archive for the 'Marketing' Category

Personas: Tailoring Your Voice and Your Content to Your Target Audience

Yazan: griffigr | 16 September 2010 | Comments Off
Categories: Marketing, Writing

A few years ago, I had the opportunity to attend a writing seminar hosted by author Junot Diaz. Although several topics were up for discussion that day, one of the most memorable segments pertained to a writer’s persona. Diaz’s message was simple: a writer’s style, voice and approach will vary depending on the intended audience.

The SEO Mambo

Yazan: griffigr | 24 August 2010 | 1 Comment
Categories: Marketing

In all honesty, the overall practice of Search Engine Optimization is a complete bitch. It’s not comprised of simple, “one and done” maneuvers that guarantee everlasting search supremacy. Obtaining satisfactory search results is a multifaceted, ongoing process that requires persistence, patience, and my personal all-time favorite, RESEARCH! In this little post, I’ll cover some of [...]

The Quick and Dirty Guide to a Successful Website Deployment: Part 3 – Design

Yazan: griffigr | 13 July 2010 | No Comments
Categories: Marketing

The overall design of your website is one of the most important parts of the entire deployment process. If the “look” doesn’t match the tone of your content, you’re going to lose readers…and revenue. So, take your time with this step. Research the market. Get a feel for the type of impression you’re trying to [...]

The Quick and Dirty Guide to a Successful Website Deployment: Part 2 – Objectives and Strategies

Yazan: griffigr | 09 June 2010 | No Comments
Categories: Marketing

Simply put, objectives are WHAT you plan to achieve and strategies are HOW you’re going to do it.